Hi, I'm Maxine.
I help brands turn business challenges into creative opportunities.
For 15+ years, I've partnered with everyone from global names to ambitious startups, creating campaigns, defining Tone of Voice, sharpening brand positioning and finding the ideas that make people stop, think and act.
Whether it's an award-winning campaign for Shelter or Diageo, a brand transformation for Virgin Media O2 or Gopuff, or simply the headline that makes everything click, I bring strategic thinking, meticulous craft and zero ego to every brief.
Let's talk about what we could make together.
creative work – A SNAPSHOT
Out-of-home to at-shelf, and everything in between. take a quick flick through to see what I do
Gopuff | London OOH for part of a much bigger UK launch campaign
Gopuff | DM and ECRM campaigns part of European Copy Lead role
The Guardian | OOH for the launch of the then new smaller ‘Berliner’ format broadsheet
Carlsberg 0.0% | Global launch campaign and toolkit for new alcohol free beer
The O2 | Digital OOH across The O2 directed at O2 Priority customers to help them make the most of their visit
B. Makeup & Skincare | Integrated beauty launch campaign with experiential, DM, ECRM and point of sale
B. Makeup & Skincare | Luxury experiential tour of major shopping centres included beauty masterclasses
National Express | Integrated campaign to promote student discount
National Express | OOH and print campaign
VW Passat Fleet | Ambient washroom poster
Shelter | Tube Card series
Shelter | Digital Escalator Panels
Yellow Tail | Press which formed part of ATL & Shopper campaign
Diageo Luxury Spirits | Cross-brand campaign included a premium bar experience and POS in airports
Diageo & Shweppes | Seasonal cross-category campaign
McDonald’s | Happy Meal on-pack interactive promotional fun for kids
Ella’s Kitchen | Digital banner ads to promote a free Weaning Guide for parents
Marine Stewardship Council | Cross-market campaign to promote MSC rated sustainably sourced fish
Britvic Drinks Range | Cross-brand promotion with playful on-pack messaging (TOV appropriate to each brand)
Heist Studios | Brand messaging, Tone of Voice guidelines, product copy and OOH
Thing or Two | Brand messaging, verbal identity and webcopy for this vibrant agency rebrand
PowWowNow | Tone of Voice refinement, copy masterclass for staff and SEO website copy
Carlsberg | Valentine’s Day social copy
YardLink | SEO website copy as well as PR and ECRM as part of brand relaunch
Deliveroo | As interim Head of Copy I acted as brand guardian across countless pieces of ECRM, OUTDOOR AND SOCIAL.
Care International | Experiential, ECRM and Peer Perks campaign to recruit sign-up to fundraising walk
Inmarsat | Tone of Voice guildelines and copy masterclass for global brand team
Wilko | Created a Tone of Voice for their social channels
Danone | Naming and branding work
Lipton Ice Tea | Brand strapline, on-trade and instore comms to launch the new campaign
Guinness | On-trade with inviting campaign strapline for their biggest trading day of the year
HIGHLY RECOMMENDED,
BUT DON’T JUST TAKE MY WORD FOR IT…
