SHOWREEL
Moving images.
TV. DIGITAL. RADIO.
Great content starts with a cracking idea. Then comes the script. keep it simple, DIAL UP THE DRAMA and never lose sight of your audience.
Need a story telling? Let’s chat about solving your next script brief.
SHELTER
DIGITAL ESCALATOR PANELS
This award-winning work was created to make use of the new Digital Escalator Poster sites that had started appearing across the London Underground. The aim was to raise awareness of the 1 million children suffering in bad housing across the UK by emotionally engaging commuters on the topic. NB. Speed of travel meant there was approx 10 seconds over three screens to get the message across.
It had to work hard, and it had to work fast.
The idea won a CBS Outdoor competition, meaning free media space throughout the London Underground and all production costs paid for. Thanks to its impact the work received extra airtime, further sites in London and Manchester, as well as free press and media coverage. Plus a few nice industry awards including a Creative Circle Gold. We also created supporting material around the idea, both on and offline.
Role: Developed the idea with this specific media in mind, plus oversaw the shoot and edit. Agency: Hooper Galton Copywriter: Maxine Sampson Art Director: Rob Auton Creative Director: Martin Galton
FLORETTE SALAD
The World Of florette – TV AD
The mission was to create a fun and memorable reminder to consumers of the quality and freshness of Florette's pre-prepared salads. Welcome to the World of Florette where the fields are alive with song, and the Drive Thru offers only freshly hand-picked salad of the finest quality.
Much-loved, the ad ran for almost 5 years. Overhearing ‘crispy salad’ being sung in the veg aisle by a shopper in my local ASDA was a real career high.
Role: Concept to deliver included crafting the script, a sell-in audio narrative, overseeing the shoot, and edit of both 30 second spot and 10 second cut-down. Agency: Hooper Galton. Copywriter: Maxine Sampson Art Director: Rob Auton Creative Director: Martin Galton Director: Anthea Benton
QUIT UK
STOP SMOKING CHARITY Viral films
The job was to promote lung health for pro bono client, the stop-smoking charity Quit UK. Oh, and with a very limited budget.
Tired of the preach and ineffective shock tactics of most smoking charities, Sarah Taylor and I opted for a fresh approach. Meet Larry & Lenny, two self-destructive lungs with a taste for danger. We took to YouTube to share their madcap adventures. The darkly comic pair draw the comparison between smoking and the foolish antics of thrill-seeking daredevils, always to disastrous results. After crafting the three scripts, it was important to see them brought to life in a suitably quirky animation style. Karen Cheung had just the edge and wit we were after.
Role: Developed a viral campaign idea, wrote the scripts and oversaw their production. Agency: Saatchi & Saatchi X. Copywriter: Maxine Sampson Art Director: Sarah Taylor Creative Director: Ant Melder Animator: Karen Cheung at Jellyfish London
KELLOGG'S CRUNCHY NUT
seasonal TV AD
On placement at JWT, Lucy Clark and I had the fun task of coming up with the next instalment of the classic 'Crunchy Nut' TV Ad series. We hit upon a festive idea to bring the nation a little Christmas cheer.
Role: Developed the idea, script and oversaw its production. Agency: J. Walter Thompson. Copywriter: Maxine Sampson Art Director: Lucy Clark Creative Director: Billy Mawhinney
Yours Magazine
MONTHLY TV EDIT
Mine was the bi-weekly job of cherry-picking the 'best' features of this week's issue and crafting them into tantalising questions to headline each ad. Squeezing the juiciest bits into a 7 second voiceover was tricky. Recording and editing became second nature.
Role: Writing and recording fresh lines every fortnight to edit into this simple ad template. Agency: Hooper Galton. Copywriter: Maxine Sampson. Creative Director: Martin Galton
Radio
Here are just some of the radio ads I’ve had the pleasure of writing and recording at a number of agencies.