HEIST STUDIOS

FINDING AN IMPACTFUL BRAND STORY

Back in 2018 I worked for an up-and-coming underwear brand, Heist Studios. My brief was simple enough, reword their current manifesto to something more consumer-facing to be put on the website. Okay, no problem. Except, I don’t really understand what it’s trying to say. “Who are you? Who are you for? What do you do and why? What makes you unique?” None of this was coming across from the original manifesto. Why? Because they hadn’t yet nailed the brand strategy. Often the case when a brand is growing at pace.

Together, we went back to the drawing board and built a brand strategy that celebrated where Heist Studios came from and the rest fell naturally into place. From here, the team got me back in to craft an appropriate brand tone, new range and product pages for the site, and engaging social.    

VIRGIN MEDIA O2

WHEN TWO BRANDS BECOME ONE

What do you get when you cross the UK’s largest and most reliable mobile network with the fastest UK-wide broadband provider? Yep, that’s what we all wanted to know when Virgin Media and O2 joined forces back in early 2021. Working with the wonderful team at Superunion, we pulled together a pitch-winning strategy, brand idea and messaging approach to future Virgin Media O2 comms, and Volt was born, before building it out for real-life use, much of which features on their new-look brand site.

THING OR TWO

Bringing the future vision to life

A return client, LEED Collective, came to me with their ambitious new rebrand. Buzzing with ideas, a Brand Key and an incredibly promising new name, Thing or Two – plenty of work had already been done. So it was over to me to make it hang together and do their vision justice. We started with a bold new positioning statement, a rousing brand mission and TOV. Below you’ll find a sample of the work brought to life, much of which has been including their new website. They’re a talented bunch so if you’re a brave brand leader looking to shake things up with your digital marketing, they know a Thing or Two about how.

DANONE YOGURT

PRODUCT REBRAND

Danone came to TMS with the exciting task of rebranding one of their international yogurt ranges for the UK market. We were to appeal to older school-age kids and introduce the variety of eating options (squeezy pouches, pot with straw etc.). Enter the Yoggers, yogurt with attitude. This colourful range of splodgy monsters each came with their own quirky character and name relating to one of the products and how it is eaten. Incredible design work by Mark Harrison and Art Direction by Sarah Taylor. Despite winning the pitch for this naming and rebranding work, sadly the range never made it to the UK market. 

ARK WILDLIFE

using BRAND STRATEGY TO HELP YOU FIND A NICHE

Another client came to me with a problem. They couldn’t stand out from the competition because every time they did something new, their competition did it too. Ark Wildlife might be a small online retailer, but with a big ambition to bring back British wildlife, it’s an ambition that the nation needed to hear.

The personality of the owner stood out. A fanatical naturalist, his research had led him to uncover that many products seemingly ‘made for nature’ weren’t always actually good for nature. And so, he had a very strict policy on his products. If a product wasn’t going to benefit nature, it wasn’t getting on his site.

So why didn’t anyone know that? Because retail isn’t just about having great products. It’s about having a point of view. If you stand up and say this is what we stand for, and it’s something tangible, meaningful, and above all, true, then not only is it hard for others to replicate, but it can also help build you a loyal, approving fan base. Then you can start having fun with your new-found attitude.