SCRIPTS, SOCIAL CONTENT, BRAND STRATEGY? YES PLEASE.

Since completing my post-grad, The Watford Advertising Course, in 2004, I’ve been crafting words and ideas across every touchpoint at agencies, and with direct clients, all over London and beyond. Be it a global brand with deep pockets, or a punchy little start-up on a budget, each project comes with its own unique set of challenges – and I’ll tackle each with passion and pragmatism in equal measure.  

First and foremost, I’m about ideas. Problem solving through strategic and insight-led creative thinking. My love of words is how I choose to express those ideas.

Whether I'm pitching to new faces or sharing work with a long-standing client, you'll find me persuasive, personable and above all, a safe pair of hands. 

As a SENIOR creative, I’m just as hungry to deliver my very best work as ever. (Which, if you’d known me in my rabidly KEEN early 20s might be hard to believe.) Only now, I’m a fair bit wiser toO.

Time is precious. Think smart. Work fast. Have fun.

Got a creative challenge? Get in touch, I’ll be there in a shot.

Feedback for my copywriting:

NEED A COPYWRITER?

I'm always on the look out for an interesting new challenges.

Projects big, small, long and short-term or simply one-offs, they’re all welcome.

So, don't hesitate to drop me a note at maxine@wordswithideas.com

AWARDS FOR MY COPYWRITING

As a freelancer, smashing pitches and dazzling clients is where I look for my big wins. But here are some of the awards I’ve picked up over the years:

For McDonald's Monopoly Prize Choice: 

Effie Awards 2017 Finalist – Brand Experience  

Effie Awards 2017 Finalist – Food  

For B. Live Life Beautifully Tour: 

FMBE Awards 2013 Bronze – Most Immersive Event (Mass Consumer) 

For Diageo World Class Collection: 

MAA Best Awards 2012 Merit – Best Shopper Led Campaign

For Diageo/Schweppes Coca-Cola: 

MAA Best Awards 2011 Winner – Best Communication Campaign Featuring Shopper Marketing

For Mindfulness Charity work: 

Big Poster Challenge 2010 – Shortlisted

For Shelter Digital Escalator Panels: 

Creative Circle Awards 2008 – Gold  

Rushes Short Film Festival – Gold, Creative Review Annual 2007 – Featured

International Visual Communication Association 2008 – Silver, 

British Television Advertising Awards 2008 – Diploma

Campaign Poster Awards 2007 – Nominated, CBS Digital Escalator Panel Competition – Winner

For Shelter Tube Cards: 

CBS Underground Writer Competition – Shortlisted

For creative work across 6-week workshop: 

Creative Circle Workshop Series 2005 – Winner 

For graduate portfolio: 

Cream Exhibition Summer 2004 – Featured